I’m a copywriter and editor specializing in financial services

want smart copy that drives seo?

I write and edit for individuals, big and small companies, printed publications, ebooks, and websites. I also help companies build their content strategy and fine-tune their SEO. I’m also a book editor (and I teach others how to edit).
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Branded Content

I write blog posts and articles for all kinds of companies: State Farm, MetLife, Capital One, Synchrony CareCredit, and more.

Keywords and SEO

I’ve performed keyword research and optimization for dozens of companies, and I’ve tracked SEO using Google Analytics and Search Console.
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Website Copy

I create copy for a variety of websites, from accounting sites to sites for financial advisors and insurance agents.

Content Strategy

I know how to develop and execute on a plan for content: blog posts, lead-gen pieces, email marketing, social media — you name it.

Editing and Proofreading

I edit and proofread copy to ensure adherence to house style and keyword optimization.

Freelance Book Editing

For over 20 years, I’ve edited fiction and nonfiction books for Big 5 publishers.

Testimonials & Featured Clients

I’ve hired Susannah to write pieces for State Farm Insurance – Policy Points and features for Good Neighbor magazine, as well as direct mail letters. She thoroughly researches her topics, writes conversational, reader-friendly copy, and is easy to work with. She doesn’t shy away from dry topics, either, and always finds a way to make them relatable to her audience. Kelly Roberson

Senior Content Manager, Meredith Xcelerated Marketing

That’s part of the joy of working with Susannah: She gets it. Her work is always perfect, and she knows how to take a project with minimal direction and run with it. She’s skilled with the technical things like SEO as well as the mechanics of good, cohesive writing, but more importantly, she’s skilled with the finer points – like capturing the right voice and engaging the reader. And to top it off, she’s reliable, professional, and always pleasant to deal with.

Beth Carter

Chief Strategist, Clariant Creative Agency

Susannah researched and wrote dozens of articles and blog posts about home loan financing for a well-known national brand. The topics ranged from interest rates to budgeting for home improvements to government programs. They were sometimes technical, but Susannah excels at turning daunting financial information into easily understandable content with a conversational tone. I was also happy with her clean, grammatically correct deliveries. I would certainly hire Susannah again. Ian Birnbaum

Writer

I partnered with Susannah to develop content for our financial services learning center and I would absolutely recommend her to anyone investing in content. I really appreciated her ability to take rather complex and sometimes sensitive topics and educate the reader through a naturally conversational, transparent, and neighborly style. Susannah also immersed herself in our business by truly understanding our editorial style, standards and brand, and regularly recommending opportunities for new content based on her knowledge and interest in our overall strategy. Derek Gates

Digital Project Manager

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